Peter Jest grew up on the northwest side of Milwaukee in what he calls “just an average middle-class family.” When it comes to music, though, Jest, who owns Lower East Side staple Shank Hall and has been a promoter for more than 30 years, has been anything but average. The way Jest tells it, it’s simple — he just grew up on music. “I guess you would call it classic rock now but it was contemporary rock back then.”
Raymond Clark rings his bell, decked out in a standard-issue Salvation Army frock and a red winter hat, “Milwaukee” emblazoned across the front. He greets comers and goers as they pass by. “Have a good day, ma’am … have a good day, guys,” he says. No one gets by without a few kind words.